New Year, New— Everything?
Here we are, starting a fresh new year, always one of my favorite times. This year, especially, there are some (many) things brewing that I'd love to share with you here. I've been piecing together news and plans over on Instagram and through our email newsletter, but it seemed easiest to put it all down for you to read in one spot. I would hate for you to miss out on something you'd love or make a purchase decision without all the facts in front of you. So, let's dig in:
This year MATINE is officially phasing out all handmade production.
I'm not sure exactly how much of this story is necessary (or interesting) for you to hear, so I'll summarize the most important points:
- After 5.5 years of growing this business, while also being the primary maker behind MATINE, my time is in higher demand than ever before and I've got to find ways to be more protective and selective of how I spend it. I've been looking for and experimenting with solutions to this for years.
- We recently started work with a new factory based nearby in New York that is able to execute all of my design dreams and, logistically, finally makes sense to handle all of our production. (!!!!!!)
- Over and over in recent seasons I've felt a need as a designer to refine and reassess my collection. I want to edit and improve and come to the table with a fresh, intentional start.
It's a perfect storm, if you ask me. I've been looking for a way to improve everything I'm able to make for you, while also reclaiming my time. And here lies the answer, so simple and obvious, yet not an easy place to arrive at (if you've ever tried to find your perfect manufacturer, you feel me. Drop me an email any time and let's commiserate! Or, if you're looking in this direction and have questions, I'm happy to help answer any that I can). But I finally made it, and I can't wait to enter this new phase of MATINE. So...
I'm designing a whole new core collection.
As I said, our new factory has capabilities that I've never had access to before, and as a result, they're able to execute so many design elements that I've wanted to incorporate in the past, but never could. As I started to think about how I wanted to move forward and best leverage their expertise, it didn't feel right to just copy all the pieces I've been making for years, and it didn't feel right to mix and match the pieces currently in our shop with the new production. It felt like an all-or-nothing choice, and starting fresh felt like the best, most exciting decision I could make. There are a couple of major customer favorites I wouldn't dream of discontinuing that are being redesigned (the Laird Convertible Backpack and the Capucine Daypack). They will be available as new and improved iterations, and with some exciting new leathers, with the next collection. But aside from those two pieces:
Every item in the current collection will be discontinued.
(At least for the foreseeable future). My priority this year is establishing a new core collection that will really go the distance. I want it to feel edited, to fill all the gaps we need, and to feel totally season-less. I want this collection to carry us long into the future and become the workhorses we need every day for years to come. Someday, there may be space to revisit past designs, but for now what feels best in my gut is to start almost completely fresh and deliver the best possible designs I can to you, my lovely customers.
There's still time to order your favorite styles.
For the next two-three months, I'm leaving our current collection listed in the shop, along with a selection of past styles that I would be happy to make for you! I want everyone to have a chance to pick up the pieces they may have loved for the past few months, or even years. I also want you to know that changes are coming, so if you choose to purchase the Laird Backpacks or Capucine Daypacks now, you do so with full knowledge that new versions are coming. I don't want to surprise or disappoint you when they are released later this year. And don't worry, when I have solid dates on the calendar I'll be sharing them with you right away.
Yes, there will be sales.
As of now, a couple of products have already been marked down. This is your last chance to order a cream Laird Weekender and we have some imperfect daypacks on sale as well. There will be more markdowns to come later this month as we start to clear out remaining inventory, and I'm hoping to launch our annual seconds & samples sale soon as well. Be sure to sign up for your email list for notifications on all upcoming sales.
Feel free to fill out our contact form if you have a question or a comment, I'd love to hear from you!
One comment I receive somewhat frequently is that people seem surprised that I would want to give up my career as a maker. It sometimes seems as if the making is what I love most about this business, but what I truly love, love, love first and foremost about this business is designing. I love ideas, I love creating new solutions and what I want most of all is to be able to bring them to life for you, in the absolute highest quality possible.
I started MATINE as a maker, only because it was the only way I knew how to get my ideas into the world. I didn't know the first thing about outsourcing, so I did what I could to get these products to market. I want to thank you for supporting my handmade goods for as long as you've been following along, and if you've been with us for a few years now, for also supporting our first foray into manufacturing back in 2015. All of these steps and all of your support has led to this point and given me the knowledge I need to head into the next phase and elevate this all to a very exciting place. I hope you love what I have in store for you next, I can't wait to share it with you!